We are Formula-1 fans from India and Star Sports is the only way we can watch the races live on our television.

But the coverage from the channel is becoming pathetic with each event. They have starting showing excessive advertising.

We are definitely not against advertising but here are some points we would like to raise:

1. Star Sports is one of the most expensive channels in the Indian market. They already charge a lot for what they show us.
2. They do not mess up their cricket coverage as badly. Why mess up Formula-1 races?
3. The channel shows their own programming promos during the ad breaks. WHY!

Here are some suggestions:

1. Get the sponsoring companies to develop precise ads which are shorter and less irritating.
2. Show 2 ads of 30 seconds each during the breaks.
3. Do not show ads after every 3-5 laps (depending upon the tracks). Previously ads used to come after 10 laps. That was much better.
4. Get back to the coverage if something important is happening on the track. Just like you do with Cricket matches.
5. DO NOT SHOW YOUR OWN PROMO ADS DURING THE TRANSMISSION. It’s a live event. Every second counts.

We welcome you to post your suggestions and complaints below. We need your support to start this movement to get across the message to Star Sports.

We would update this document as per your suggestions and complaints.

Power to the PEOPLE. Amen.


More at: India Broadband Forum.
Send your rants to Steve Slater.

Here is an example. Italian Grand Prix 2009.

First ad break comes after 5 laps. Here is what I saw during the ad break…

1. A promo of Star Sports for their new logo/branding.
2. A promo for the upcoming Cricket Tournament (Champions Trophy)
3. A promo for the upcoming Singapore Grand Prix 2009
4. Tata Safari advertisement

So, essentially they ate up shit load of time for practically nothing.